© Ideophagous · CC BY-SA 4.0 · Wikimedia Commons Sidi Ghanem
An industrial zone that became the Marrakech design district: decor, fashion and studio ceramics in showrooms and concept stores. Sidi Ghanem is a shopping stop, not a walking one - by taxi, address by address.
History & context
Sidi Ghanem is not a tourist district: it is an industrial zone, north of the city, made up of warehouses and numbered buildings. But behind these unglamorous fronts, since the 2000s, the finest of Marrakech design has settled.
Designers - Moroccan and foreign - have opened studios and showrooms here: ceramics, tableware, textile, fashion, furniture, lighting. Away from the souk’s craftwork sold by the piece, you find signed collections, made on site for the city and for export.
You come here to shop, not to wander: this is contemporary ‘made in Marrakech’, at fixed prices, in showrooms you go through by taxi. Pick a few addresses, allow a half-morning and come on a weekday.
The souk sells the crafts. Sidi Ghanem sells the design.
Highlights
A neighbourhood is not visited in one go: here are the stops in the order of a walk.
Decor and tableware
The core of Sidi Ghanem: ceramics, tableware, home textile, furniture and lighting signed by designers based on site.
Fashion and textile
Hand-woven and hand-dyed clothing, designers' ready-to-wear, accessories: a Marrakech fashion far from the babouches of the souk.
The concept stores
Multi-brand shops bringing decor, fashion, beauty and fine food together under one roof - handy for seeing everything at once.
'Made in Marrakech'
Factory showrooms and studios: you see what is being made for the city and for export, sometimes at studio prices.
Get your bearings
A wide zone of studios and showrooms, about 5 km north of the medina: you move around by taxi, from one address to the next.
On the ground
Where to take a break without leaving the neighbourhood.
Visitor tips
- Sidi Ghanem is visited on weekdays and by day: many showrooms close on Sunday, some on Saturday afternoon.
- No walking around: the zone is wide and has no street charm. Pick three or four addresses and be dropped by taxi.
- Prices are fixed (showrooms), often above the souk but with real designer pieces.
- Note the address and the building number: signs hide inside industrial units.
